Top Dawg Entertainment has grown into one of the most exquisite music groups to date. After killing the game in rap and hip-hop for years with artists like Kendrick Lamar, ScHoolBoy Q, Jay Rock, Ab-Soul and Isaiah Rashad, they finally tapped into the male R&B realm.
In 2016, TDE signed new artist SiR to add to their powerhouse roster. Since then SiR has added more of a versatile feel by incorporating a R&B sound to their range as a label. This works incredibly because it helps them prove a high rank amongst their competitors.
Through three projects over the last two years (with TDE), SiR has been slowly paving his way in R&B with his roughly smooth sound. On every song SiR challenges himself creatively while keeping the foundation that he know he’s great at - which happens to be his tone. On songs like New LA feat. Anderson .Paak, he tackled a fast paced pop sound. While on songs like Something New feat. Etta Bond he rocked the slow vibe for us. Throughout his entire discography he roller-coastered his sonic range for us and is only growing to get better. His last project November (released earlier this year) was only an extension of his growth and proven ability. Be on the lookout for him in the future.
Looking at Top Dawg now, it is easily one of the best labels in the game right now. By adding a male R&B act in SiR, and a female R&B act in SZA on an originally HIP-HOP label, it’s huge. Hopefully in the future we will get the SZA & SiR collaboration project 👀
Some of my favorite songs from SiR are War, Something New, W$ Boi, and D’Evils.
Listen to November album below.